CIVA (Conseil Interprofessional des
Vins d'Alsace), the trade body which promotes Alsace wines, has
elected Rémy Gresser as the new president.
Gresser, who succeeds Jean-Nicolas
Schaeffer, has already set out his priorites. He plans to make
Alsace wine labels easier to read and give ecological issues a
higher priority.
A large part of the CIVA's budget is
dedicated to communications with €3.9 million for the
export market and €2.38 million for mainland France.
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